Member experiencesbeyond the workplace
The AIMSE Europe 5K Challenge brought together 500 registered participants and more than 60 teams, turning a fundraising challenge into a memorable community event.
The challenge
A membership moment that had to feel like a community, not a circular.
AIMSE Europe wanted members to meet each other as people, not only as job titles — and to do it at a scale a volunteer committee could not run from email.
CJAM helped turn a fundraising 5K into a properly organised member experience, from registration through to the teams on the day.
Our approach
Registration, teams and on-the-day delivery, treated with the same care as a flagship conference.
Concept and calendar
A challenge members would actually enter, timed to the association’s year.
Registration
A simple join path for individuals and teams, with a professional finish.
Community
Sixty-plus teams given a reason to show up as a group, not a list of names.
On-the-day
An event that felt looked after, so the fundraising was the story — not the logistics.
The outcome
500 registered participants and more than 60 teams in a single member challenge.
“Client testimonials to be supplied by the CJAM team.”
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