Why Association Conferences Don’t Have to Be Conventional: Creativity at the Heart of LGcomms Academy 2025LGcomms Academy 2025 showed just how powerful an association conference can be when creativity leads the way. With CJAM’s in-house marketing team at the… Read more
The Perils of Engagement Fatigue – And How to Overcome ItIn an age of constant connectivity, associations are under pressure to keep members continuously engaged with emails, social media posts, newsletters, webinars, virtual events,… Read more
The Trust Factor: How Transparency Transforms Member Relationships – And How CJAM Can HelpIn today's increasingly connected world, members expect more than just newsletters and renewal notices from their associations. They expect clarity, honesty, and active engagement… Read more
From Data to Action: How to Truly Understand and Engage Your MembersUnderstanding members and potential clients is key to growing an association, increasing engagement, and driving conversions. But knowing what they want, what’s holding them… Read more
Breaking Barriers: Christine Joyce’s Inspiring Journey to SuccessOn International Women’s Day, we want to celebrate the incredible journeys of women who inspire us, break barriers, and pave the way for future… Read more
Futureproofing Your Association: How to win over your Gen Z AudienceAs the association landscape evolves, one of the most significant shifts to consider is the rise of Gen Z, the first generation to grow… Read more
Tyre Safe: 18 Years of Championing Road Safety through Tyre AwarenessWhen it comes to road safety, the factors that affect driver and passenger safety are often discussed in terms of excessive speed, seatbelt use,… Read more
Subtleties of Language in Business: Switching from “We” to “You” LexisIn the highly competitive business landscape, clear and effective communication can be the key to differentiating your business from others. A simple yet powerful… Read more
Unlocking Membership Success: The Power of PR in Brand Positioning and Market GrowthYour membership organisation’s brand story is a powerful tool, but are you telling it in the right ways and the right places? It goes… Read more
CJAM launches five-day conferenceConference season is truly hotting up and this week we are managing two global conferences, the first commencing the morning and running across five days, with 25 speaker sessions, breakout rooms, networking sessions and panel discussions. The event has attracted hundreds of professional delegates looking to explore and unpick the hottest topics and biggest questions in their field. Read more
Time for a rebrand?Association branding is more than just a logo set. It covers members, committees, events and more. It's important to intermittently take stock of your branding and consider how it is evolving. Read more
Glossy , quarterly association magazine a valued member benefitThe National Association of Balloon Artist (NABAS) magazine is a 44-page showcase of members’ achievements, industry news and updates from the association. Read more
