Few workers deal with life and death situations as much as those in the Fire Service; these are truly high-stakes jobs. This makes the application of Business Psychology, to address behavioural risks and optimise performance, especially valuable here.
The forward-thinking West Midlands Fire Service recognized an opportunity to use science to address concerns raised around their Operational Preparedness.
When optimal preparedness can save lives, focused individual assessment and development can be delivered to optimise success. And in highly specialised jobs, this should be done in highly customised ways.
This case shows that learning from tragedy can have a long-term positive impact.