Established more than 100 years ago, Yokohama is Japan’s oldest tyre brand and is currently ranked as the world’s eighth-largest tyre manufacturer. Offering an extensive range of tyres to suit all applications, every Yokohama tyre has been manufactured to the highest standards, using only premium materials and innovative designs, positioning the brand as a favourite with OEMs and drivers alike.
The preferred choice
Whether it be the high-performance requirements for BMW, the off-road versatility for Jeep or the environmental demands of Toyota, a growing number of vehicle manufacturers around the world are fitting their cars with Yokohama tyres as original equipment. Indeed, in Europe, more than 100 models from 21 car makers are fitted with Yokohama tyres as standard including those from Audi, Mercedes-Benz and Porsche.
Performance that matters
The brand’s flagship ADVAN range delivers the very best levels of grip and handling for premium and high-performance cars. Offering a perfect balance of sport and comfort with excellent wet performance, the ADVAN tyre range from Yokohama has been selected as original equipment on cars including the Audi TT RS, the Mercedes-Benz AMG GLA 35 and GLA 45, and the Porsche 911 Carrera.
Exploring the world
Catering to the growing variety of SUV and crossover vehicles is the Yokohama 4×4 Geolandar tyre range. Offering both off-road and on-road tyres, the range provides drivers with better traction, ride comfort and mobility across all terrains and weather conditions, including a winter tyre for the harshest environments.
A sustainable future
Another product range firmly established in the Yokohama line-up is the BluEarth eco-range. Designed and manufactured using innovative and environmental processes, BluEarth is an environmentally, human and socially friendly, premium tyre range that utilises advanced technologies to maximise driving pleasure while minimising impact in these three key areas.
Indeed, Yokohama’s commitment to a sustainable and low carbon future is proven through its development into a specific range of tyres to reflect its dedication in this area. The BluEarth eco-range has been an OE fitment of the Toyota Prius since the car’s global launch over 20 years ago and has since been fitted as standard on leading electric vehicles from manufacturers such as Nissan, Volkswagen and Tesla.
Performance whatever the weather
Finally, for those drivers and businesses that need to maintain full mobility, even in the harshest of wintry conditions, Yokohama offers a variety of all-season and winter tyre products for both passenger car and light commercial vehicle applications. The all-season tyres combine the latest summer and winter tyre technologies, providing the wear resistance and durability that is demanded of van tyres while contributing to a balance between wet performance and fuel efficiency.
Competition success
As well as its road-going credentials, Yokohama supplies tyres to numerous motorsport series and competitors in circuit racing and rallying throughout the UK and beyond. Indeed, across the years Yokohama has helped drivers secure championship titles in many high-profile motorsport series including the British Touring Car Championship, the FIA World Touring Car series, the European Rally Challenge and many more.
Closely linked to its motorsport activities, Yokohama supplies tyres for original equipment fitment to a number of high-performance brands such as Lotus cars, where it has supplied specially developed tyres for more than 20 years.
Meanwhile, Yokohama’s dedicated hobby tyre range for drivers of historic cars combines classic tread patterns with modern tyre technology, allowing classic car owners to enjoy today’s levels of performance, comfort, grip and longevity while retaining the period-correct style and design from the 1960s through to the 1990s.
Global awareness
With its unique history and racing success, Yokohama is the official tyre partner of Europe’s largest historic motoring festival, the Classic, held every year at Silverstone circuit attracting thousands of classic car and motorsport enthusiasts from all over the world to indulge in a fest of historic on and off-track motoring action.
Finally, Yokohama is a globally recognised brand, which is underlined with its official partnership with Chelsea FC since 2015, where it has worked with and supported them in a number of areas including the wider promotion of a number of tyre safety initiatives in conjunction with TyreSafe. Indeed, Yokohama is heavily involved in campaigning the importance of tyre safety and has been a supporter of TyreSafe since its inception back in 2006.