Vredestein is a leading manufacturer of premium-quality tyres and is a subsidiary of Apollo Vredestein. Headquartered in Amsterdam, the Netherlands, Apollo Vredestein B.V. designs, manufactures and sells top-quality tyres for passenger cars, two-wheelers and commercial vans, as well as a range of agricultural and industrial tyres, through its locations in Europe, the USA and India.
Apollo Vredestein is part of Apollo Tyres Ltd, an international tyre major with manufacturing units in India, the Netherlands and Hungary. Apollo Tyres Ltd markets products under its two global brands Apollo and Vredestein. The company’s products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets. For more information, visit https://www.vredestein.co.uk
About Vredestein
Over a century of craftsmanship has allowed Vredestein to refine the art of tyre innovation and performance, establishing Vredestein as Europe’s premier first-class tyre manufacturer.
Shaped by their European heritage and driven by their vision to produce the ultimate driving experience, Vredestein are setting the pace for the future of global tyre technology. By celebrating the lessons learned over their 110-year history and investing in their future through pioneering R&D centres and testing, Vredestein continues their legacy for the next generation.
The vision at Vredestein has always been the same. To redefine the way we move by designing and developing tyre products which set the global standard in performance, safety and control. Through their investments in research and development, they continue to pioneer and produce tyre products which provide users with exceptional driving experiences in every season.
Their values inform the way they think. They are the pillars which guide them in every decision they make and drive them towards the future they want to be a part of. For each member of the Vredestein global community, their values are what inspire them to push the boundaries and test the limits on what’s possible in the pursuit of the perfect drive. The Vredestein brand values are what they uphold in everything they do and every innovation they create, always steered by their global corporate values as a member of Apollo Tyres Ltd.
Why Vredestein
Tyre technology has been their purpose since the first bicycle tyre they produced in 1910. From then, Vredestein have produced tyre products which have brought home gold medals, broken world records and reinvented what safe, seamless, precision driving can be.
Vredestein’s four core values are what lead their people in the ideas they invent, the decisions they make and the products they engineer. These are their roadmap to the future allowing them to continue to form their own path in tyre innovation and production as they always have.
Distinctly European
Vredestein is European by birth and by nature. Their tyres are designed and tested on European roads to ensure that the tyres we produce perform on any surface and in any weather. From ice-capped Alpine descents to golden hour coastal cruising, its European heritage inspires them to excel industry standards in tyre design and performance.
Heritage Legacy
Its legacy is in the experiences they create through the products they design. A legacy which has guided them through the past 110 years of innovation and continues to inspire them in their pursuit of the perfect driving experience. Even after a century of advancements in tyre technology, they know their story has only just begun.
Design Thinking
To achieve exceptional performance, you first must design it. Vredestein strive to test the limits with every new tyre they create and push the boundaries of tyre design with products which are engineered to enhance vehicle in both ability and aesthetic. Establishing a new benchmark for future tyre technology with every new release.
Performance Edge
The world is ever changing and the way we move is changing with it. Vredestein are driven to adapt to the mobility needs of today with the high-performance tyre technology of tomorrow. Focussed on how their products can lead you and your vehicle to experience driving at its full potential whether it’s cycling, everyday driving or agricultural operations.