TyreSafe is delighted to announce its partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter. This collaboration marks a significant milestone in TyreSafe’s mission to improve road safety, particularly among new drivers embarking on their journeys as road users.
RED Driver Training plays a pivotal role in preparing over many thousands of students each year to obtain their driving licences, offering comprehensive driving lessons across the UK through a strong RED franchised driving instructor network. In addition to their lessons, RED provides advanced driving experiences, including their popular ‘skidpan’ sessions, which help new drivers navigate challenging conditions safely. They also support students with a dedicated theory and practical test preparation app, ensuring they’re equipped with both the knowledge and skills to drive confidently and responsibly.
By partnering with RED, TyreSafe aims to amplify its efforts to educate new drivers on the importance of tyre safety and maintenance, encouraging lifelong habits that contribute to safer roads.
Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”
Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence, and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school and in co-operation with TyreSafe we are keen to explore the creation of collaborative video content and more.”
This partnership represents an exciting step forward in TyreSafe’s efforts to engage and educate younger and newer drivers. By joining forces with RED, TyreSafe continues to explore innovative ways to embed tyre safety as a fundamental aspect of road safety education.
For more information about TyreSafe and its initiatives, visit www.tyresafe.org.
