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Is your business ready to support the ‘Caught in the ACT’ campaign? |
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This October, TyreSafe is launching its Tyre Safety Month 2024 campaign: “Get Caught in the ACT.” With a fun comic strip, superhero theme, we’re encouraging drivers to focus on Air Pressure, Condition, and Tread (ACT) to stay safe on the road. Please help us get behind this incredibly important campaign, by downloading the assets and toolkit, including videos, static images, posters and leaflets from both the resources area and the members’ area. Don’t forget, if you need anything bespoke to support the campaign, contact us at theteam@tyresafe.org |
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Supporting the NPCC Fatal Four Young Drivers Campaign |
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TyreSafe is proud to support the NPCC Fatal Four Campaign, aimed at raising tyre safety awareness among young drivers. Young drivers face a heightened risk of road incidents, and tyre neglect is a major factor. This initiative promotes proper tyre checks, helping new drivers avoid accidents and legal penalties. |
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Show Your Support on the Ground This October |
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TyreSafe is calling on our valued supporters to step up and make a tangible difference at key on-ground events this October. We are seeking volunteers from within our network to cover three critical engagement and compliance events hosted by National Highways, Police, DVSA, and other road safety partners. These events are scheduled at the following motorway service areas from 10 AM to 2 PM: Charnock Richard Services (Northbound) M6 J27/28 on Monday 14th October Tebay Services (Southbound) M6 J38/39 on Tuesday 15th October Lymm Safety Central or Lymm Services off M6 J18/19 on Wednesday 16th October.
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Free Tyre Checks with National Highways – Get Involved Additionally, we are looking for supporters to join us at two National Highways events offering free tyre checks: – 14 October – Skelton Lake Services, Leeds (11:00 am – 1:00 pm) with Leeds Safer Roads Partnership. – 15 October – Calder View House, Wakefield (1:00 pm – 2:00 pm), offering tyre checks to NH staff. This is a unique opportunity to engage directly with the public, perform voluntary tyre checks, and showcase your commitment to road safety. Participation will not only help enhance your brand’s visibility and demonstrate your CSR credentials but also offer a valuable social media and PR moment. We encourage all interested retailers to join us in making these events a success and furthering our shared mission of promoting tyre safety. If you’re able to assist, please get in touch with us on theteam@tyresafe.org |
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TyreSafe supports PACTS manifesto TyreSafe’s support for the PACTS Manifesto for Road Safety is a crucial step in addressing the alarming stagnation in reducing road traffic deaths and serious injuries in the UK, which have flatlined since 2010. With over 30,000 lives lost or severely impacted every year—equivalent to the population of a medium-sized UK town—this is a crisis that demands urgent attention. The manifesto outlines clear, strategic priorities, including the development of a National Road Safety Strategy, the establishment of a Road Safety Investigation Branch, the introduction of Graduated Driver Licensing, and the adoption of Advanced Vehicle Safety Regulations. For TyreSafe, supporting this manifesto aligns directly with its mission to promote tyre safety as an essential part of overall road safety.The manifesto represents a unified call to action, and TyreSafe’s commitment to this cause is a powerful message that road safety requires comprehensive, cross-sector collaboration to save lives and prevent injuries. |
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TyreSafe Out and About TyreSafe has been actively engaging with key road safety and industry events, reinforcing its commitment to tyre safety and collaboration. Recently, TyreSafe attended and delivered a keynote speech at the Road Surface Treatment Association (RSTA) Conference, where the focus was on ‘Managing Skid Resistance’, a crucial topic closely aligned with tyre safety. Upcoming engagements include participation in the Protyre Manager Conference, where TyreSafe will work alongside industry leaders to discuss best practices in promoting road safety. TyreSafe will also be present at the ADINJC & Intelligent Instructor National Conference & Expo, further embedding tyre safety into the education of driving instructors across the UK. Additionally, TyreSafe will contribute to the Parliamentary Advisory Council for Transport Safety (PACTS) Annual Joint Working Party, focusing on ‘Safety Critical Software’, and the Road Safety GB National Conference, where leading experts will share insights into improving safety on UK roads. TyreSafe’s supporters, including Protyre, have also been actively involved, with Protyre attending the Lancashire Fire and Rescue’s ‘Alive to Drive’ event in Preston to educate drivers on the importance of tyre safety. These appearances showcase TyreSafe’s proactive approach and continued efforts to promote safety across the UK’s roads through collaboration, education, and industry partnerships. |
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TyreSafe partners with WhatTyre to amplify tyre safety message |
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We’re excited to announce our new partnership with WhatTyre, a leading consumer publication. This collaboration will help reach millions of drivers with crucial tyre safety tips. TyreSafe’s expertise combined with WhatTyre’s broad audience will ensure drivers are well-informed on tyre maintenance and safety. Together, we aim to reduce tyre-related incidents on UK roads. |
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New partnership with IMTD |
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TyreSafe is proud to welcome the Institute of Master Tutors of Driving (IMTD) as our new partner! This partnership aims to embed tyre safety into driver education, ensuring every driver is equipped with the knowledge to maintain safe tyres. This collaboration will also promote tyre safety among new drivers, helping reduce incidents caused by tyre neglect. |
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Students heading to university, check your tyres first
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With over 316,000 students applying for higher education this year, TyreSafe is urging families to check their vehicles before hitting the road. Recent stats show 3 in 5 young drivers never check their tyres, leading to dangerous incidents. Ensure a safe journey to campus with TyreSafe’s ‘Back to University Car Checklist’.
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Thank you for your ongoing support and commitment to tyre safety. Together, we are making a significant impact on road safety and saving lives. |