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Dear Valued Supporter, As summer comes to a close, we at TyreSafe are thrilled to share some exciting developments, partnerships, and important safety reminders. This month has been marked by significant growth, impactful campaigns, and ongoing efforts to promote tyre safety across the UK. Here’s what you need to know.
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Incoming – Launch of Tyre Safety Month Materials – ‘Caught in the ACT’ (Embargoed) |
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We are thrilled to announce the upcoming launch of the Tyre Safety Month (TSM) materials under embargo. The theme, ‘Caught in the ACT,’ will be available in the resources section of our site. Please note, that these resources are strictly embargoed for use ahead of October 1st, however, we have made them available to members to enable communications and marketing teams to better plan and disseminate the content to reach as many road users as possible. We ask that you do not share the assets in the public domain or on your own channels until October 1st. However, please do access and download them to schedule and plan into your communications activity. These resources will be available to access from early next week. |
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NPCC Fatal Four Young Drivers Campaign (23/09 – 06/10) |
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TyreSafe is proud to support the NPCC Fatal Four Roads Policing operation, which focuses on supporting young drivers. As part of our support, we are releasing a press pack, toolkit, and leaflet to help educate young and new drivers on performing basic tyre checks and maintenance. With three in five young drivers never checking their tyres, this initiative is crucial for engaging those at the start of their driving careers. The toolkit has been developed in collaboration with the Motor Schools Association of Great Britain, Fresh Drivers UK, and FirstCar. We extend our thanks to everyone involved for amplifying this important campaign, which will shortly be available for all to access in the resources section. Again, this content is strictly embargoed until 21st September in accordance with campaign dates, but early access should enable you to, if you decide to, support the initiative with the necessary and required planning.
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Show Your Support on the Ground This October |
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TyreSafe is calling on our valued supporters to step up and make a tangible difference at key on-ground events this October. We are seeking volunteers from within our network to cover three critical engagement and compliance events hosted by National Highways, Police, DVSA, and other road safety partners. These events are scheduled at the following motorway service areas from 10 AM to 2 PM: Charnock Richard Services (Northbound) M6 J27/28 on Monday 14th October Tebay Services (Southbound) M6 J38/39 on Tuesday 15th October Lymm Safety Central or Lymm Services off M6 J18/19 on Wednesday 16th October. This is a unique opportunity to engage directly with the public, perform voluntary tyre checks, and showcase your commitment to road safety. Participation will not only help enhance your brand’s visibility and demonstrate your CSR credentials but also offer a valuable social media and PR moment. We encourage all interested retailers to join us in making these events a success and furthering our shared mission of promoting tyre safety. If you’re able to assist, please get in touch with us on theteam@tyresafe.org
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TyreSafe Welcomes Lindleys Autocentres |
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We are delighted to announce that Lindleys Autocentres, a leading independent garage group, has joined TyreSafe as our network of independent outlets continues to grow across the country. Lindleys Autocentres, with ten outlets in the Nottingham area, has built a reputation for excellence in automotive service. Lindleys Autocentres is already actively supporting best practices in the independent garage sector. They host a podcast called ‘On the Ramp,’ which boasts over 800 subscribers and aims to educate and inform the trade. Additionally, they have pioneered a community-driven garage management system, ‘Garage Hive,’ and spearheaded ‘The Blend,’ a dedicated independent garage conference, awards, and networking event in Birmingham. TyreSafe’s recent expansion includes the addition of four other independent garages this summer, alongside a new partnership with Merityre, an independent garage group in the South East with 24 branches. This growth underscores our mission to collaborate with independent outlets to amplify the tyre safety message and reach a broader audience of road users across the UK. Ryan O’Donnell, Marketing Director of Lindleys Autocentres, added, “Joining TyreSafe is an exciting opportunity for us to contribute to a cause we are passionate about. At Lindleys, we are dedicated to ensuring the safety of our customers and their vehicles, and working with TyreSafe allows us to further promote the importance of tyre safety. We look forward to collaborating with TyreSafe and other independent outlets to make a real difference in our communities.” https://cjamwebdemo.co.uk/tyresafe-welcomes-lindleys-autocentres-as-new-members/
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TyreSafe and Institute of Master Tutors of Driving Partnership |
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We are also pleased to announce our new partnership with the Institute of Master Tutors of Driving. The partnership with the IMTD, a prestigious organisation representing the most experienced driving instructors in the UK, demonstrates TyreSafe’s commitment to embedding tyre safety at the core of driver education. Together, the two organisations will work to ensure that the importance of tyre maintenance and awareness is integrated into the training and ongoing education of driving instructors, ultimately reaching drivers at all levels of experience. Graham Feest F Inst MTD, Chairman of the Institute of Master Tutors of Driving, said “We are delighted to join forces with TyreSafe in this vital initiative. Tyres are often overlooked in the broader road safety conversation, yet they play a crucial role in ensuring the safety of every road user. By partnering with TyreSafe, we are able to raise the importance of tyre safety in our training programs and outreach efforts, ensuring that the next generation of drivers is better equipped with the knowledge they need to stay safe on the roads.”
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Urgent Reminder: Heightened Risks on Rural Roads This Summer |
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As the summer season draws more drivers to the scenic routes of Great Britain’s rural roads, TyreSafe is highlighting the pressing need for increased tyre safety awareness. A recent report by the European Transport Safety Council (ETSC) has revealed that rural roads are the most dangerous in the UK, accounting for a staggering 59% of all road deaths in 2022. This translates to over 10,100 fatalities on rural roads over the past decade. We urge all drivers to be extra vigilant and ensure their tyres are in top condition before embarking on rural journeys. https://cjamwebdemo.co.uk/urgent-reminder-heightened-risks-on-rural-roads-this-summer/ |
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TyreSafe Achieves Record-Breaking Media Reach We are excited to share that TyreSafe has seen a four-fold increase in media coverage this year, spanning trade press, consumer press, and online channels. Our profile is growing across the industry and in the public eye. We have enjoyed coverage on ITV and the BBC and have been featured on national radio and across multiple national news outlets. This increased visibility is a significant step forward in our mission to reach as many people as possible with the tyre safety message. |
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TyreSafe Supports ‘Alive to Drive’ Campaign This summer, TyreSafe has supported Lancashire Fire and Rescue’s ‘Alive to Drive’ campaign. These on-ground events have aimed to raise the profile of road safety across the county, with our supporters providing much-needed representation to educate drivers and riders about the importance of tyre maintenance. The events have taken place between July and September in Blackpool, Morecambe, Blackburn, and Preston. We extend our thanks to Westgate Tyres, Halfords, and Protyre for their presence and efforts in performing checks and advising the public. Thank you for your continued support and dedication to tyre safety. Together, we can make a significant difference on our roads.
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Thank you for your ongoing support and commitment to tyre safety. Together, we are making a significant impact on road safety and saving lives. |