Pneumatic Components Limited (PCL), a leader in tyre inflation and compressed air products, is celebrating its 18th year as a steadfast supporter of TyreSafe. As the first non-tyre industry company to join the organisation in 2007, PCL has remained committed to promoting tyre safety and the importance of correct tyre pressures—an issue that remains as critical today as it was when they first pledged their support.

Since joining TyreSafe, PCL has witnessed significant changes across the automotive and tyre industries, including the rise of electric vehicles, advancements in tyre pressure monitoring systems (TPMS), and growing awareness of sustainability in transport. Throughout these developments, PCL has continued to champion tyre safety, recognising the vital role of proper inflation in maximising road safety, reducing fuel consumption, and extending tyre lifespan.

As the charity has become more established, TyreSafe has evolved from running awareness campaigns alone to addressing the root causes of poor tyre maintenance through a deeper understanding of behaviour. This approach enables the design of better interventions aimed at producing longer-term societal change, rather than just a short-term awareness boost. Additionally, TyreSafe has made significant strides in building a strong network of partners over the past 18 months. This network has helped amplify its message and engage with policymakers and enforcement bodies – key drivers of both behavioural and societal change.

PCL’s continued dedication to TyreSafe serves as a testament to the impact that long-term partnerships can have in driving road safety awareness. With nearly two decades of support, PCL remains at the forefront of ensuring drivers understand the crucial role that correctly inflated tyres play in both safety and sustainability.

Matthew Butters, Marketing Manager who was instrumental in the company’s decision to join TyreSafe in 2007, said, “We have always believed in the fundamental importance of tyre safety, and supporting TyreSafe has been a natural extension of our mission. The past 18 years have seen remarkable advancements in technology, but one thing has remained unchanged: the need for properly maintained tyres. We are proud to continue standing alongside TyreSafe in promoting this essential message.”

Stuart Lovatt, TyreSafe Chair, said “PCL’s unwavering support over the past 18 years is truly commendable. As the first non-tyre industry company to join TyreSafe, they set a precedent for other businesses to recognise the shared responsibility of promoting tyre safety. Their expertise in inflation technology has played a significant role in educating both the industry and motorists on the importance of maintaining correct tyre pressures. We are incredibly grateful for their long-standing commitment.”

For more information about PCL’s commitment to tyre safety and its range of tyre inflation products, visit www.pclairtechnology.com.