Summer Motoring 2024

Summer Motoring 2024

• There are more reported tyre-related incidents in summer than at any other time of the year
[bs-text title=”Be a Sport, Check Your Tyres” show_title=”1″ icon=”” title_link=”” heading_color=”” heading_style=”t3-s3″ heading_tag=”h1″ bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ bs-text-color-scheme=”” css=”” custom-css-class=”” custom-id=”” hcbrwpb_visible_for_roles=”logged_out”][bs-text title=”Introduction” show_title=”1″ icon=”” title_link=”” heading_color=”” heading_style=”t3-s3″ heading_tag=”h2″ bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ bs-text-color-scheme=”” css=”” custom-css-class=”” custom-id=”” hcbrwpb_visible_for_roles=”logged_out”]

As the excitement of summer sports grips the nation, TyreSafe proudly announces the launch of its **Be a Sport, Check Your Tyres** campaign. This initiative aims to inspire road users to adopt the mindset of elite athletes by emphasising the importance of preparation for peak performance—specifically in maintaining their tyres.

With a lineup of major sporting events including the Euros, Wimbledon, the Olympics, the British Grand Prix, and the Golf Open, TyreSafe encourages drivers to ensure their vehicles operate at peak performance and safety through proper tyre maintenance.

[bs-text title=”Campaign Message” show_title=”1″ icon=”” title_link=”” heading_color=”” heading_style=”t3-s3″ heading_tag=”h2″ bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ bs-text-color-scheme=”” css=”” custom-css-class=”” custom-id=”” hcbrwpb_visible_for_roles=”logged_out”]

Just as athletes meticulously prepare to perform at their best, road users too can take simple steps to ensure their safety and the performance of their vehicles. Proper tyre maintenance is crucial, not just for safety, but also for fuel efficiency and reducing tyre wear. The Be a Sport, Check Your Tyres campaign is about inspiring road users to take action and achieve the perfect drive every time they hit the road this summer.

Campaign hashtag: #BeaSport

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  1. Social Media Statics and GIFs:

   – Eye-catching graphics highlighting the ACT principles and the importance of tyre maintenance.

  1. Press Release Template:

   – Customisable press release to help spread the word about the campaign in local communities and media outlets.

  1. Social Media Schedule:

   – A pre-planned schedule for posting campaign content on social media channels to maximise reach and engagement.

  1. Customisable Print Assets:

   – Posters, flyers, and banners that can be personalised with local information and distributed in community centres, garages, and other relevant locations.

[bs-text title=”Resources and Reminders” show_title=”1″ icon=”” title_link=”” heading_color=”” heading_style=”t3-s3″ heading_tag=”h3″ bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ bs-text-color-scheme=”” css=”” custom-css-class=”” custom-id=”” hcbrwpb_visible_for_roles=”logged_out”]

Throughout the summer, TyreSafe will provide tips, resources, and reminders via its website and social media channels to help motorists stay on top of their tyre maintenance.

By following the ACT principles, drivers can ensure their tyres are ready to deliver peak performance, just like their favourite sports stars.

[bs-text title=”For More Information” show_title=”1″ icon=”” title_link=”” heading_color=”” heading_style=”t3-s3″ heading_tag=”h3″ bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ bs-text-color-scheme=”” css=”” custom-css-class=”” custom-id=”” hcbrwpb_visible_for_roles=”logged_out”]

Visit https://cjamwebdemo.co.uk or more details on tyre safety and the “Be a Sport, Check Your Tyres” campaign, which will be available to download in the members’ area.

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