- Raise Awareness
Increase awareness among motorists about the importance of regular tyre checks. - Promote Positive Behaviour
Encourage motorists to adopt a habit of performing the three key tyre checks. Air Pressure, Condition, and Tread (A.C.T.) every month and before long journeys. - Engage and Educate
Use a fun and interactive superhero-themed approach to engage and educate a wide range of motorists, emphasising the importance of tyre safety. - Community Involvement
Showcase real-life “tyre safety heroes” on social media who have actively promoted and practised tyre safety.
Get ‘Caught in the A.C.T’
this Tyre Safety Month
1st – 31st October 2024
October is Tyre Safety Month, and is TyreSafe’s flagship campaign dedicated to raising awareness about the critical role tyres play in road safety. With an overarching goal of reducing the number of tyre-related incidents on our roads, Tyre Safety Month has become an annual fixture, bringing attention to the importance of regular tyre maintenance.
#CaughtInTheAct #TyreSafety
To download your campaign assets visit www.tyresafe.org/tyre-safety-resources
This year, we’re challenging
drivers and riders to get…
We’ve adopted a fun, engaging and striking superhero theme to make tyre safety not only informative but also entertaining. By incorporating a comic strip approach, the campaign aims to create a positive association with regular tyre checks and motivate motorists to become their own tyre safety heroes.
Thank you SO much in advance for getting on board with this campaign, the further the message reaches, the more we can support behaviour change. We couldn’t do it without you.
Campaign objectives
About
The A.C.T. acronym lies at the heart of TyreSafe’s commitment to road safety, and is used across our campaigns for continuity and consistency.
“A” stands for Air Pressure,
emphasising the importance of keeping tyres adequately inflated to ensure optimal performance and fuel efficiency.
“C” represents Condition,
urging motorists to regularly inspect their tyres for any visible signs of damage, bulges, or cuts that might compromise safety.
Finally, “T” signifies Tread,
stressing the necessity of maintaining sufficient tread depth for effective grip and braking.
Together, these three checks form the basis of proactive tyre maintenance, empowering drivers to take charge of their safety on the road and reinforcing the message that getting “Caught in the A.C.T.” every month is a superheroic commitment to road safety.
What you’ll have access to
Press Release Template
Crafted for media outreach, the template highlights the campaign’s goals, the superhero theme, and real-life stories of tyre safety heroes. Simply populate with your own information and distribute to your local press, to show your community you’re a tyre safety champion.
Social Media Static Assets
Eye-catching visuals with superhero and pop art elements, designed for sharing across various social media platforms. These include posters, banners, and infographics emphasising the A.C.T. message.
Social Media Post Schedule
A comprehensive schedule outlining daily or weekly posts with engaging content, challenges, and shout-outs to individuals or groups who have embraced tyre safety.
Video Assets
Short videos featuring animated comic strips, testimonials from tyre safety heroes, and instructional clips on the A.C.T. checks. These are shareable across social media and can also be integrated into workshops or events.
Downloadable Posters for Garages
Customisable posters for garages to promote free tyre checks, encouraging them to actively participate in spreading the campaign’s message.
How
to get
on
board
Members’ Area Access
Download all campaign assets from the TyreSafe members’ area starting September.
Social Media Engagement
Participate in the online conversation using the campaign hashtag #CaughtInTheACT and share your tyre safety stories.
Garage Participation
Garages can join by downloading and displaying campaign posters, offering free tyre checks, and engaging with the campaign on social media.
Campaign Videos
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