Case studies

Image - From Left to Right - Stuart Lovatt (TyreSafe Chair), Andy Jehan (Minister for Infrastructure – Government of Jersey), Louisa Phillips (Head of Strategic Road Safety – Government of…

When growing your business from 16 retail outlets to a current total of 184 outlets, employing over 1600 people, one thing is more important than anything else - a solid…

Why did Hankook get involved? Hankook wanted to educate UK drivers on the issues of tyre safety. A study carried out by the manufacturer showed that that 1 in 10…

Why did Bridgestone get involved? Tyre Safety is important to Bridgestone and Tyre Safety Month provided them with the perfect opportunity to showcase how they’re changing the way manufactures’ deal…

The Casualty Reduction Partnership is a multi-agency partnership which aims to reduce the number of people killed and injured in road traffic collisions. They organised a month-long series of events…

The simple aim of reducing the number of road traffic accidents where poor tyre condition was a reason for the collision was the main reason for Staffordshire Safer Roads Partnership…

Cheshire Fire and Rescue Service formed a local partnership to remind motorists to prepare their vehicles for the wet weather. They organised 22 awareness and education events across the county…

Spearheading the road safety campaign at Cumbria Constabulary is forensic vehicle examiner Shaun McKeown. He has the unenviable task of working out the causes of road accidents and he’s seen…

Being tyre experts at the ‘coal face’, Merityre is perfectly placed to emphasise the importance of tyre safety to all of its customers face-to-face and make a huge difference to…

Take a look at how Asda Tyres got involved with Tyre Safety Month 2016. Why did Asda Tyres get involved? As part of the Asda brand, Asda Tyres has a strong…

For the months of October and November 2015 Yokohama worked in conjunction with Chelsea Football Club to promote the TyreSafe awareness message at a UEFA Champions League game and 3…

Tyres play a major part in equestrian life whether they are on a horsebox, trailer or towing vehicle, so educating its members about correct tyre maintenance has become a passion…

NFU Mutual is one of the UK’s biggest insurance companies and through its claims division sees the havoc that tyres can cause if not properly maintained. Why did NFU Mutual…

Five police forces from the north-west of England were presented with more than 400 of tyre tread depth gauges during Tyre Safety Month in a bid to help them tackle…

The Sussex Safer Roads Partnership (SSRP) is continuing its work to reduce road casualties across Sussex. The Partnership is made up of Brighton & Hove City Council, East and West…

Why did Northampton Fire and Rescue and Northampton Police get involved? As road safety alliance partners (Northamptonshire Police, Fire Service & Highway), Northampton Police and Northampton Fire & Rescue identify…

Why did Yokohama get involved? Building on from their successful campaign in 2015, Yokohama utilised their partnership with Chelsea FC to generate high profile coverage of the tyre safety month…

Why did Leciestershire Fire and Rescue get involved? Using statistics found by the Fire Service, Leicestershire Fire and Rescue noted that drivers aged 16-24 were vulnerable on the road due…

In 2015, year Pirelli focused on tread depth as part of TyreSafe’s October Tyre Safety Month and organised activity at both its UK facilities in Burton and Carlisle. Why did Pirelli get…

The Casualty Reduction Partnership is a multi-agency partnership which aims to reduce the number of people killed and injured in road traffic collisions. They organised a month-long series of events…

Britain's emergency services have provided incredible support since TyreSafe was founded in 2006 and the work of Cumbria Police is no exception. Why did Cumbria Police get involved? Cumbria Police…

The involvement of tyre manufacturers is vital to TyreSafe's campaigns and so it was fantastic to see the efforts from Giti Tyre supporting its first Tyre Safety Month campaign as…

Buying a new car or used car is the perfect opportunity to educate drivers on the importance of tyre safety, and Ford agreed spreading the TyreSafe message through its nationwide…

Independent and local tyre retailers are an important point of contact between the motorist and the tyre industry which is why their campaigns are so important in helping to communicate…

What happened? When taking my son to university for the first time we loaded the car full of his worldly possessions and enough equipment to set him up in his…

What happened? I recently took delivery of a hire car as I was taking a journey for work. This was to be a round trip of about 300 hundred miles…