About Pirelli
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on High Value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.
Pirelli has a long link with motorsport and it sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. The company currently supports over 460 car and motorcycle sport events and has been the exclusive tyre supplier to the Formula One™ World Championship since 2011. Such a strong presence in motorsport enables Pirelli to transfer a series of avant-garde solutions to its day-to-day operations providing the final consumer with the maximum levels of performance and safety.”