TyreSafe is delighted to announce that the 2025 Annual Briefing will take place at the National Motorcycle Museum in Birmingham, building on the tremendous success of last year’s return to in-person events. The event, which is free to attend, will bring together a wealth of speakers from both the road safety community and the tyre industry to share insights and inspire collaborative action.

Event Details
Date: June 10th
Location: National Motorcycle Museum, Birmingham
Theme: “Stronger In Partnership”

The theme communicates the power of collaboration in delivering impactful road safety messages, highlighting how partnerships between industry leaders, advocates, and safety organisations can strengthen public awareness and drive meaningful behavioural change.

The Briefing will also mark the highly anticipated launch of the 2025 Tyre Safety Month campaign, unveiling key initiatives and resources to amplify the importance of tyre safety. It will also play host to the TyreSafe Annual Awards, recognising excellence and commitment to tyre safety across a range of categories. Details about how to enter will be released very shortly.

Stuart Lovatt, TyreSafe Chair, said, “The Annual Briefing is a cornerstone event for TyreSafe, bringing together like-minded organisations to share expertise, spark innovation, and drive forward our shared mission to improve tyre safety. This year’s theme celebrates the immense value of partnership in amplifying our impact and influence. We’re excited to return to the National Motorcycle Museum and look forward to unveiling the plans for the 2025 Tyre Safety Month campaign at this flagship event.”

This free-to-attend event promises a diverse lineup of speakers representing a range of different road user groups, engaging discussions, and invaluable networking opportunities for all attendees.