Appointing the premium car marketplace as a media partner

TyreSafe, the UK road safety charity dedicated to raising awareness of tyre safety, is proud to announce a new partnership with PistonHeads, the nation’s #1 performance and premium car marketplace. This collaboration marks an exciting step in TyreSafe’s mission to promote tyre safety and awareness to a broader audience of motoring enthusiasts and everyday road users.

Since its inception in 1998, PistonHeads has become renowned for its vibrant online motoring community, distinctive editorial tone, and bustling used car marketplace, which features over 183,000 cars for sale. With more than 1.3 million members, PistonHeads is uniquely positioned to help TyreSafe deliver its life-saving messages to car enthusiasts and road users across the UK.

The partnership will see TyreSafe collaborating with PistonHeads to integrate tyre safety messages into its trusted content, including editorial features, buying guides, and community forums. With its strong focus on performance and premium cars, PistonHeads provides an invaluable platform for TyreSafe to engage with a passionate and informed audience.

Stuart Lovatt, TyreSafe Chair, said: “Partnering with a platform as influential as PistonHeads is an incredible opportunity for TyreSafe. Their longstanding reputation as a hub for car enthusiasts and trusted automotive information means they are perfectly positioned to help amplify our message. Together, we can ensure that every road user understands the vital role tyres play in safety and encourage regular tyre checks across the UK.”

Matt Bird, Deputy Editor at PistonHeads, said, “At PistonHeads, we’re committed to providing our community with everything they need to enjoy their cars safely and responsibly. Partnering with TyreSafe allows us to extend that commitment by sharing essential tyre safety advice with our readers. Whether it’s in our forums, car reviews, or buying guides, we’re excited to work with TyreSafe to support their mission.”

Founded in 1998 by Dave Edmonston, PistonHeads has grown from a London-based forum for car enthusiasts to the UK’s largest online motoring community. Acquired by CarGurus in 2019, PistonHeads continues to operate as an independent brand, maintaining its beloved forums and distinctive editorial content. With a vibrant community and thousands of performance and premium cars for sale, PistonHeads is a one-stop shop for motoring enthusiasts. The partnership will help to disseminate crucial tyre safety and maintenance advice to the Pistonheads community, an addition to supporting TyreSafe in its mission to empower all road users with tyre safety knowledge to encourage a change in behaviour which in turn will reduce incidents related to illegal and poorly maintained tyres.