TyreSafe is proud to announce its new partnership with AUTOMOTIV8, an innovative consultancy led by industry veteran Mike Garwood, who brings over 50 years of experience in the automotive sector. This collaboration represents a shared commitment to enhancing road safety and educating road users on the critical importance of tyre care and vehicle maintenance.

Mike Garwood’s extensive career began in 1973 as a fitter in the fast-fit sector, progressing to a pivotal role at National Tyres and Autocare, where he project managed the opening of multiple new branches across the UK. He has been a tireless advocate for road safety, with a longstanding history of involvement in the Tyre Industry Council, the predecessor to TyreSafe. During his tenure, he was involved in countless roadside tyre checks, educating road users on proper maintenance and the dangers of neglect.

Today, Mike continues his mission to improve road safety by developing an innovative app designed to serve as a single touchpoint for road users to track their vehicle’s history, maintenance records, and exact tyre specifications. This tool aims to simplify the management of vehicle safety, empowering motorists to stay informed and proactive, and is due to be launched in the first quarter of 2025.

Mike Garwood said “I am delighted to join TyreSafe at a time when it is clearly growing in influence and gravitas. I am committed to promoting tyre safety and addressing the significant lack of awareness among road users. It has, for decades, really concerned me just how underestimated tyre safety is, and anything I can do to help change this, I will.”

TyreSafe Chair, Stuart Lovatt said “We are thrilled to welcome Mike Garwood and AUTOMOTIV8 into the TyreSafe family. Mike’s passion for road safety and deep understanding of the automotive industry will be invaluable as we work together to reach even more road users with vital safety messages. His innovative approach aligns perfectly with TyreSafe’s mission to reduce tyre-related incidents and make our roads safer for everyone.”

This partnership highlights TyreSafe’s ongoing growth and dedication to building alliances that amplify its road safety campaigns. By joining forces with AUTOMOTIV8, TyreSafe is poised to leverage technology and expertise to make a tangible impact on road users’ attitudes towards tyre and vehicle maintenance.

For more information about TyreSafe and its initiatives, visit www.tyresafe.org