TyreSafe, the UK charity dedicated to promoting tyre safety, is now live on Threads, the new social media platform within the Meta family. This move strengthens TyreSafe’s multi-channel approach to raising awareness, ensuring that vital tyre safety messages reach a broader audience, connect with different road users, and contribute to wider conversations about road safety.

Why is this important?

Social media plays a crucial role in shaping discussions and influencing behaviours, making it an essential tool for road safety advocacy. By joining Threads, TyreSafe expands its digital presence and engages with a diverse range of road users—from everyday motorists and professional drivers to young learners, cyclists, and motorcyclists—helping each group understand how tyre safety impacts them.

Threads also provides an additional platform for TyreSafe to join the conversation on key road safety issues, collaborating with industry stakeholders, influencers, and other safety organisations to drive meaningful dialogue and awareness.

How will it help spread the tyre safety message?

Threads offers a dynamic space for sharing informative content, sparking discussions, and reaching audiences in new ways. Through interactive features, engaging storytelling, and real-time conversations, TyreSafe can deliver essential tyre safety advice, maintenance tips, and industry updates.

With each social media platform serving a different purpose and audience, Threads complements TyreSafe’s existing presence on platforms like Twitter, Facebook, Instagram, and LinkedIn. This multi-channel approach ensures that messages resonate with a variety of users, whether they are looking for in-depth industry insights, quick maintenance tips, or a community where they can discuss road safety issues.

Moreover, Threads enables TyreSafe to collaborate with road safety advocates, organisations, and policymakers, reinforcing the importance of tyre safety in wider discussions about vehicle safety, enforcement, and sustainable transport. By joining these conversations, TyreSafe can strengthen its role as a leading voice in road safety and reach new audiences who may not have engaged with tyre safety messages before.

Stay connected and join the conversation!

Follow TyreSafe on Threads to stay up to date with the latest tyre safety news, expert advice, and engaging content. Be part of a growing community dedicated to making the roads safer for everyone.

Join us on Threads – https://www.threads.net/@tyresafe.uk

Emma Burley, Communication Lead at TyreSafe, said:

“We are excited to join Threads and harness its immense potential to raise awareness about tyre safety. Social media platforms play a vital role in connecting with audiences of all ages and backgrounds. By joining Threads, we can engage with users, share valuable information, and contribute to important discussions about road safety. We invite everyone to follow us on Threads and be part of this journey towards safer roads for all.”