Dear Supporter,
We’re delighted to announce that the TyreSafe Briefing 2025 will take place on Tuesday, June 10th, at the iconic National Motorcycle Museum.
After the resounding success of last year’s in-person event, this year’s theme, “Stronger in Partnership,” will celebrate the achievements, insights, and collective impact of our industry and road safety community. Mark your calendars and stay tuned for further details, including the full agenda and speaker lineup
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National Pothole Day – Check Your Tyres After Impacts
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On National Pothole Day, we reminded road users to inspect their tyres after hitting a pothole to prevent incidents.
As part of the Pothole Partnership, The AA can reveal that pothole related incidents fell by 0.67% in 2024 when compared to the previous year. However, 2024 figures are still the third highest since 2017, with an estimated 1700 road users facing damage to their vehicles as a result of road defects.
In 2024, the AA handled 643,318 incidents of tyre, wheel, steering, and suspension damage caused by potholes, signifying a substantial impact on approximately 2 million vehicles nationwide due to inadequate road maintenance. Potholes can cause unseen damage to tyres and wheels, putting drivers, passengers, and other road users at risk.
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Launch of ‘Love Your Tyres’
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February marks the launch of TyreSafe’s ‘Love Your Tyres’ campaign, urging all road users to show their tyres some much-needed attention. Centered around the ACT acronym—Air pressure, Condition, and Tread—the campaign emphasises simple steps for tyre safety. Road users are encouraged to check their tyres regularly and ensure they meet the essential safety standards.
Campaign assets, including posters, social media graphics, and video content, are now available in the resources area of the TyreSafe website. These materials are designed to help individuals and organisations alike spread the message of tyre safety during the month of love.
Head to the resources section to access the Love Your Tyres assets.
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TyreSafe Announces Partnership with the Institute of Highway Engineers
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TyreSafe is proud to announce a significant new partnership with the Institute of Highway Engineers (IHE). This collaboration represents a shared commitment to improving road safety and ensuring that the importance of legal, safe, and well-maintained tyres is integral in delivering a safe system approach to highways infrastructure management.
By partnering with the IHE, TyreSafe will extend its reach to professionals in the highways sector, providing educational resources, tyre safety support, and a platform to champion critical safety messages. Together, TyreSafe and the IHE aim to influence the industry and raise awareness about tyre maintenance and its impact on safety for all road users—whether driving for work or leisure. The partnership also supports TyreSafe’s ongoing strategy to work within the Safe Systems framework to support road users of all types in understanding the importance of driving or riding on legal and appropriately maintained tyres.
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TyreSafe Partners with West Yorkshire Vision Zero to Drive Road Safety Ambitions
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We are now working in partnership with West Yorkshire Vision Zero, a county-wide road safety initiative committed to eliminating all traffic fatalities and severe injuries while encouraging and facilitating safer, healthier, and more equitable mobility for everyone in West Yorkshire.
This collaboration marks a significant step forward in the shared mission of both organisations to create safer roads, reduce road danger, and protect all road users. TyreSafe’s vision of achieving “zero harm to road users because of illegal or poorly maintained tyres” aligns seamlessly with West Yorkshire Vision Zero’s ambition to reduce the number of people killed or seriously injured (KSI) on the region’s roads by 50% by 2030, and ultimately to zero by 2040.
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TyreSafe and Auto Items Unite to Promote Tyre Safety with ‘Tread Buddies’
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We can now offer our members an exclusive discounts on this handy little tool. Thanks tp Auto Items Ltd. The Tread Buddy, a practical, user-friendly tool to help road users monitor tyre tread depth and stay safe.
Special Offer for Members: Access exclusive discounts on Tread Buddy orders with code TYRESAFE until March 2025.
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TyreSafe Partners with Vandura for Data-Driven Insights
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Our collaboration with Vandura, developers of the Verifleet platform, has uncovered critical trends in MOT tyre-related failures, highlighting the growing importance of proactive tyre maintenance.
Their recent study using Verifleet’s expert insights highlights concerning trends and the growing need for improved tyre safety education.
The study, which analysed five years of DVSA “Light Vehicle” MOT history data, reveals a gradual decline in overall MOT failure rates but a worrying increase in tyre-related failures, particularly those linked to previously ignored advisories. This critical evidence further demonstrates the urgent need for road users to take proactive measures to maintain tyre safety before minor issues escalate into safety-critical failures.
Vandura’s data-driven approach examined patterns in tyre advisories and failures from 2019 to 2024.
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TyreSafe Welcomes Randeep Reehal, Automotive Entrepreneur, to Champion Tyre Safety
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TyreSafe is delighted to be partnering with Randeep Reehal, a creative and engaging entrepreneur in the automotive industry. Randeep is the owner of Courtwood Car Services, an automotive repair and maintenance garage in Uxbridge, and an existing independent member of TyreSafe. She also hosts the highly acclaimed podcast “Rev It with Randeep,” where she shares invaluable insights into car maintenance and safety, supporting road users in making informed and proactive decisions about vehicle maintenance and repairs.
Randeep has built a significant presence on social media, where her engaging content resonates particularly with young drivers, spreading vital messages about the importance of regular car checks and preventative maintenance. Her passion for road safety and commitment to supporting motorists from all walks of life make her an invaluable addition to TyreSafe’s growing community of advocates.
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TyreSafe Partners with PistonHeads
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TyreSafe has teamed up with PistonHeads, the UK’s leading performance and premium car marketplace, as a media partner to amplify tyre safety awareness.
With over 1.3 million members and a renowned platform for motoring enthusiasts, PistonHeads offers TyreSafe a unique opportunity to reach a wider audience through editorial features, buying guides, and community forums. This collaboration aims to integrate tyre safety messages into trusted content, engaging both car enthusiasts and everyday drivers.
This partnership reflects TyreSafe’s commitment to broadening its impact and delivering life-saving tyre safety messages to diverse road users.
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How You Can Support TyreSafe
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 If you’re not already a member, we encourage you to consider joining TyreSafe. Your membership helps us drive forward our campaigns and initiatives to make our roads safer. Visit our website to learn more about becoming a member and supporting our mission.
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Once again, we’d like to thank you all for your ongoing support in sharing our tyre safety guidance, messaging and information.
Stay safe
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