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Sales Skills for Psychologists (Single Webinar, 5th June 2020)
5 June 2020 at 12:30 pm - 2:00 pm
Sales Skills for Psychologists: Find new business, sell effectively, maintain and grow your client portfolio
Intro
Against a backdrop of economic uncertainty and a rapidly changing environment, one of the biggest challenges facing organisations, entrepreneurs and freelancers today is how to deliver sustainable sales growth. One thing that hasn’t changed though is the impact of salespeople on the buying decision. In a series of studies cited in ‘The Science of Selling’ (Hoffeld, D. 2016), a staggering amount identified the salesperson as a deciding factor in whether buyers chose to purchase from one vendor or another. What’s worse is that findings revealed most salespeople are ineffective and actually hinder sales instead of making sales, with only 37% of salespeople being consistently effective.
What the course is about
This course is designed to help those new to selling or for anyone who wants to learn the foundations for winning clients and growing their sales in a sustainable way. You will learn simple skills and techniques based on a combination of evidence-based research and practice that you can take back to your role or organisation and start applying immediately. Participants will also find out where to access additional reading, downloadable resources and further sales training and development opportunities.
This course is run by Huma Khan, Founder of SalesPsych Ltd who specialises in helping salespeople build the Psychological and Functional strengths they need to deliver sustainable sales growth and lead fulfilling careers. Huma’s background includes 20 years of commercial leadership experience working with and for some of the biggest brands in the world, she has a qualification in NLP and Workplace Coaching, is an accredited Psychometric Practitioner and is also completing her MSc in Occupational and Business Psychology.
Dates and Times
Friday 29th May 2020 12.30pm – 2.00pm
Friday 5th June 2020 12.30pm – 2.00pm
Friday 12th June 2020 12.30pm – 2.00pm
Friday 19th June 2020 12.30pm – 2.00pm
Fees
Prices are as follows:
Members
Webinar (Single session) £60 + VAT
Webinar Series Offer (with a discounted coaching session) £260 + VAT
Webinar Series Offer (without a coaching session) £210 + VAT
Non-Members
Webinar (Single session) £90 + VAT
Webinar Series Offer (with a discounted coaching session) £380 + VAT
Webinar Series Offer (without a coaching session) £330 + VAT
Learning Objectives and Content Schedule
You will learn through the use of slides, exercises and interactive conversations with the facilitator and other trainees.
Overall learning outcomes for the series.
By the end of this webinar series you will be able to:
. Identify the four key stages in the sales cycle
. Identify the key questions to ask yourself in each stage and practise ways to answer those questions
. Discuss sales case studies and explore their implications to your practice
. Apply some foundational frameworks and tools to transform your practice into a sales-savvy business
Stage 1: How to create New Business
Learning outcomes for this webinar
By the end of this webinar series you will be able to:
. Create Unique Selling points for your practice
. Create value when prospecting for new business
. Establish a discipline and a strategy to look for new business
Stage 2: How to Sell your Services
Learning outcomes for this webinar
By the end of this webinar series you will be able to:
. Communicate your USP effectively and concisely
. Apply tips and framework to make a pitch “perfect”
. Master a few key techniques to overcome objections
Stage 3: How to Close the Deal
Learning outcomes for this webinar
By the end of this webinar series you will be able to:
. Determine the financial value of your services/products against the competition
. Familiarise yourself with some key principles of negotiation
. Master a few key instructions to close a sale effectively
Stage 4: How to Retain and Grow your customers
Learning outcomes for this webinar
By the end of this webinar series you will be able to:
. Determine key principles and strategies to keep your clients coming back to you
. Master a few techniques to up-sell and cross-sell your services
. Use your feedbacks and reviews effectively
Once you register, you will be provided a link with instructions to join the workshop a few days before the scheduled date. Please make sure you have an internet connection and you can join the webinar through a laptop, computer or a screen-enabled device.
We advise you save this workshop in your diary once you register.